12.12.2025        

On Air: ‘La sera dei miracoli’, Poste Italiane’s New Spot

Poste Italiane extends holiday wishes to Italians with a new episode of the ‘Stories of Poste Italiane’ campaign. The new spot, now on air, centers on Lucio Dalla’s song ‘La sera dei miracoli,’ with its lyrics serving as the inner voice of young Filippo as he prepares and sends a heartfelt message to his late grandfather, Pino. Conceived by Saatchi & Saatchi and produced by Akita production company, the spot was directed by Ago Panini with cinematography by Paolo Caimi. Fluid Produzioni provided executive production services for all filming, which took place entirely in Puglia during November

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